The Space Between Cultures is Where Progress Happens.

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Company divisions

Strategies

We work with forward-thinking sports organisations and technology companies who dare to see the world as it is and boldly act on what it could become. Through deep networks, relentless pragmatism and sophisticated technology and analytics, we drive transformative impact and meaningful change.

Studios

A creative laboratory building bold ventures across technology, sport and culture. We collaborate with passionate people to make the world a little bit more interesting.

Who are we?

Born from the concept of Third Culture Kids, we operate in the space between established ways of thinking.

Our work is driven by intellectual curiosity, leveraging data and human experience to understand and improve industries.

We believe in

  1. 1

    Global perspective and cross-cultural engagement

  2. 2

    Action balanced with thoughtful principles

  3. 3

    Using technology and data to simplify complex challenges

Impact

What we’re up to

And how we do it


Formula One

Sponsorship intelligence and commercial strategy for a Formula 1 team.

Football

Commercial and data consultancy with a Premier League club.

Media and culture

Adventures at the intersection of sport, media and culture.